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Madgewear, Coming Soon to T.J. Maxx

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TRACKING POORLY? Madonna
While Madonna is busy matching her Malawian baby to her Prada tote, her fashion line at Swedish retail giant H&M appears to be bombing.

Three months after Madonna launched her tracksuit in three colors, bountiful stocks of the girl's materials hang on the massive retailer's racks [photo after the jump], their "Madonna & Crew ♥ H&M" labels begging the question: Does H&M feel the same way?

Compared to the mad rush and instant sellout of Stella McCartney's capsule collection for H&M last year, her BFF Madge's piece is a dud. H&M says that's not a fair comparison. Stella designed a whole 30- to 50-piece line herself. Madonna's contribution "is just a tracksuit that we had designed," H&M's U.S. spokesperson said. That's a different message from the line that went out here, there and everywhere at launch time, stating the pop star "designed a trendy tracksuit" and would be "designing limited edition sportswear" for the stores.

Asked specifically about the performance of the piece, which Ms. Ciccone and crew agreed to wear backstage on tour, the H&M spokesperson said it was doing "very well," but admitted that wasn't based on any numbers—which the company doesn't share, anyway—but instead on company expectations. Meanwhile, H&M doesn't have any plans to work with Madge in the future, and they've been giving away Madgewear for free over at the H&M MySpace page.

Consider this a word to the wise marketing geniuses behind the forthcoming Scarlett Johansson Reebok shoes: "Scarlett ♥ Rbk" might not be the best choice for a logo.

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SUIT STOCK UNTOUCHED ... like a virgin

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