How far has Mel Gibson gone to distance himself from the ugly events of July 28? About 1.9 miles. That's the distance between Moonshadows, the Mel-ibu bar where Gibson partied before his DUI arrest and anti-Semitic rant, and Promises, the rehab center where the Passion of the Christ director reportedly went for treatment. (A Promises spokesperson would not confirm the facility's exact address but it's listed on several websites.)

A longtime industry observer tells Radar that Promises, which has treated a host of wasted stars (Charlie Sheen, Robert Downey Jr., Ben Affleck) and local wastrels (Brandon Davis) over the years, has become the go-to cure for party boys in need of a PR fix who don't want to deal with all that buzz-killing "not drinking or doing drugs" stuff. (Perhaps that's why prosecutors insisted Gibson's plea deal include a year's worth of Alcoholics Anonymous meetings on top of the rehab.)

"The joke is that there's a happy hour at Promises where they escort you across Pacific Coast Highway to a bar," snipes the source. Granted, Gibson has other venues in which to crack open a cold one, should he feel the urge. Like his living room. Apparently, Gibson's alcohol problem is so severe that it turns him into a "completely different person," but not so bad it requires an inpatient stay. Of course, given Promises' rather liberal policies--Affleck was allowed to attend the Teen Choice Awards during his in-patient stint--it might not make much difference.