Diabetes, shmeeties, we guess.

Celeb chef/diabetic Paula Deen -- in the line of media fire for her controversial decision to endorse a diabetes drug from Novo Nordisk called Victoza -- threw caution to the wind on a Caribbean cruise this week, as she dove into a juicy cheeseburger.

PHOTOS: Diabetic Paula Deen Tucks Into A High Calorie, Fatty Treat

Deen, 65, chose the high-calorie meal despite a number of healthier options on her annual Party At Sea cruise on the vessel, Celebrity Eclipse.

The controversy swirling around Paula Deen continues, as Nancy Assuncao, the celebrity chef's publicist of six years, resigned last month over Deen's decision to put her name on a diabetes drug called Victoza.

“I couldn’t understand why they thought this was really good for the brand,” the Philly-based Assuncao, who put in her resignation in October, told the NY Post. “I’ve been in this business for 34 years, and I just didn’t see it.”

Last week, Deen publicly confirmed she has Type 2 Diabetes -- a story the National Enquirer first broke last April!  In making her announcement, Deen revealed she kept her condition secret for three years and also said she was now a paid spokesperson for a diabetes drug -- a fact that has infuriated her critics.