Call it love at first fit!

Sold Design Lab, the brainchild of denim guru Mel Geliebter, is a perfect-fit collection of skinnies, bells and shorts, perfect for gals of all shapes and sizes—and get this—most of their styles retail for under $100!

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The super comfy denim collection retails at swanky stores such as Neiman Marcus and Scoop NYC, and is quickly making a name for itself due to its' groundbreaking design and fabrication.