Reebok

Reebok Pulls Controversial 'Cheat On Your Girlfriend' Ad Campaign


Posted on Mar 22, 2012 @ 12:30PM - 3 comments

By Amber Goodhand - Radar News Editor

Reebok quickly pulled their controversial "Cheat On Your Girlfriend" ad campaign after the athletic sports line came under fire for promoting philandering.

The ad, which ran in Germany, was taken down after Reebok received numerous complaints — including a letter from the founder of CheaterVille.com — demanding that the ads stop.

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"Cheat on your girlfriend, not on your workout," the ad read. And not to discriminate, the company also posted ads saying, "Cheat on your boyfriend, not on your workout."

Just one day after RadarOnline.com posted the exclusive letter to Reebok from CheaterVille.com, a spokesperson released an apology.

Reebok quickly pulled their controversial "Cheat On Your Girlfriend" ad campaign after the athletic sports line came under fire for promoting philandering.

The ad, which ran in Germany, was taken down after Reebok received numerous complaints — including a letter from the founder of CheaterVille.com — demanding that the ads stop.

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Reebok Under Fire For 'Cheating' Campaign


Posted on Mar 19, 2012 @ 09:00AM - 4 comments

By Amber Goodhand - Radar Reporter

Reebok just released a new advertising campaign urging athletes to cheat on their girlfriends, and RadarOnline.com has exclusively learned CheaterVille.com has a big problem with it.

"Cheat on your girlfriend, not on your workout," Reebok has splashed all over their new posters and ads.

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PHOTOS: Erin Andrews' New Gig--Modeling For Reebok!


Posted on Jan 13, 2011 @ 02:23PM - Add a comment

Erin Andrews is joining the big boys club!

Erin Andrews is joining the big boys club!

PHOTOS: Erin Andrews' New Gig--Modeling For Reebok!

The ESPN sportscaster and Dancing with the Stars finalist has become the first female featured in Reebok’s ZigTech campaign, the company announced today, releasing photos from the online and print campaign, which will kick off this Spring.

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“I’m very excited to be the first female to become part of Reebok’s ZigTech campaign,” said Andrews.  “I have been athletic all my life, and I’m thrilled to be working out in the same footwear and apparel that helps these athletes perform at the top of their game.”

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The gorgeous television personality is joining the ranks of her Dancing with the Stars competition Chad Ochocino, as well as Peyton Manning, Sidney Crosby, John Wall, all who have been featured in the athletic companies campaign.

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“Erin Andrews is the perfect fit for our women’s ZigTech footwear and apparel collection because she is a passionate sports and fitness enthusiast who is inspirational to women nationwide,” said Reebok’s Head of Women’s for the US, Kristen Olson.  “It takes extreme energy to be Erin, and Zig technology is just what she needs for working out.”

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Congrats on the new modeling gig, Erin!

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PHOTOS: Erin Andrews' New Gig--Modeling For Reebok!


Posted on Jan 13, 2011 @ 01:55PM - Add a comment
PHOTOS: Erin Andrews' New Gig--Modeling For Reebok!PHOTOS: Erin Andrews' New Gig--Modeling For Reebok!PHOTOS: Erin Andrews' New Gig--Modeling For Reebok!PHOTOS: Erin Andrews' New Gig--Modeling For Reebok!

PHOTOS: Erin Andrews' New Gig--Modeling For Reebok!


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EXCLUSIVE VIDEO: Sexy Stars Dish On Fitness Secrets, Hollywood's Hottest Bods


Posted on Jun 19, 2010 @ 08:45AM - 1 comment

Rosario Dawson, Ashlee Simpson, Emmy Rossum, Lindsay Price and Twilight's Anna Kendrick worked up a sweat on Wednesday -- cycling, running and squatting the afternoon away in Hollywood.

RadarOnline.com's Katie Krause was at Reebok's Women's Fitness House and sat down with some of the toned and taut ladies, who dished about their best exercise tips, favorite workout jams and who they thought had the hottest body in tinsel town.

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"I once had a treadmill in my closet because I had no room in my apartment," Emmy Rossum recalled about a creative way she paired fashion and fitness.

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"I really, really needed to workout so I put the treadmill in my closet!"

While the Phantom of the Opera beauty praised Cameron Diaz's surfer girl bod, Lipstick Jungle bombshell Lindsay Price revealed that she was majorly crushing on Taylor Lautner's werewolf physique!

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"We're seeing a lot of that guy from Twilight, the werewolf," she gushed about Taylor with a smile on her face.

"That guy has got a good body!"

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What is the one workout item that stars can't live without?

"I want to make sure that everything is gonna be staying in place when I'm running," dished Rosario Dawson on the importance of a good sports bra.

EXCLUSIVE VIDEO: Rosario Says Vanessa Hudgens Doesn't Need Advice On Sexy New Role


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EXCLUSIVE VIDEO INTERVIEW: Emmy Rossum On 'Shameless' Topless Scene: "Naked In HD Is Stressful"


Posted on Jun 17, 2010 @ 06:20AM - Add a comment

RadarOnline.com caught up with the gorgeous Emmy Rossum in Hollywood, California, where the brunette babe dished on sweating with her Counting Crows beau Adam Duritz -- and baring all for her new role on the Showtime series Shameless.

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Emmy plays William H. Macy's unpredictable 18-year-old daughter in the remake of the hit British television show, which will start production at the end of the summer.

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EXCLUSIVE VIDEO: Rosario Dawson Says Vanessa Hudgens Doesn't Need Advice For Sexy New Role


Posted on Jun 16, 2010 @ 03:40PM - 1 comment

Vanessa Hudgens is going to tackle her biggest role so far this summer when she plays Mimi, the HIV-positive dancer in Rent. Despite Hudgens being best known for playing sugary sweet characters, Rosario Dawson- who brought Mimi to life in the 2005 film version of the musical- says the young actress is perfect for the provocative role.

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“She’s feisty, she’s fun, and I’ve been encouraging her to let that part of her come out because it’s a dynamic role,” Rosario told RadarOnline.com’s Katie Krause at Reebok’s Women’s Fitness Event in Los Angeles on Wednesday.

“We’ve actually been talking which has been really, really great...I adore her, I think she’s really awesome.”

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Hudgens, who shot to fame as innocent Gabriella Montez in the High School Musical franchise, will have an advantage going into the production. “She has a little bit more of a benefit going into it. She’s already a singer and she’s been on a huge stage and performed in front of a bunch of people,” Dawson explained. Hudgens’ Rent run will go from August 6 to August 8 at the Hollywood Bowl. It will be directed by her Beastly co-star Neil Patrick Harris.

“It’s a fun, juicy role and it’s like in your face,” she added. “So I’m like ‘don’t hold anything back, show us what you got’ and I think she’s going to!”

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Rosario downplays the need to give Hudgens any advice, saying she is in awe of what the 21-year old is going to accomplish.

“I also felt bad because the movie version- we had fewer songs to sing. She’s gotta do the entire show, so it wasn’t even so much advice as it was super appreciation of like, ‘you’re doing so much more than I had to do!’

“I think she’s just gonna kick butt.”

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