Talk about an hourglass figure!

Kim Kardashian is famous for her swerving curves, but in a new advertisement for the Kardashian Kollection swimwear line for Sears, the reality star’s waist appears shockingly smaller than it did just a month ago.

Posing in sexy bikinis from her swimwear collection with Kourtney and Khloe, the soon-to-be-divorced reality star shows off an exaggerated hourglass figure in a triangle top and matching skimpy bottoms.

A new Helena Rubinstein advertisement featuring Demi Moore is causing quite a stir, as the image of the star used in the ad campaign bears little resemblance to recent pictures of the 49-year-old actress we’ve seen (without re-touching).

Some of the nuances we’ve noticed with the egregiously-edited image: Demi’s face is without wrinkles; the shape of her nose and chin are much different than what we’ve seen in the past; and the coloring of the image obscures her normally-tan skin tone.