Ellen DeGeneres was excited to announce her partnership with JC Penney last week, but some people are far less happy about the union and even calling for the talk show host to be fired by the fashion giant, RadarOnline.com has learned.

The group known as OneMillionMoms.com, a project of the American Family Association, told its supporters to petition against Ellen being named the new spokesmodel for the chain store and demand that she be replaced by someone not openly gay.

“Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families,” reads a statement on the site, which claims more sales will be lost than gained by the move.