Legendary fitness guru Jack LaLanne died Sunday at 96 at his Morro Bay, California home from respiratory failure connected to pneumonia, RadarOnline.com has learned.

LaLanne was one of the forefathers of the huge fitness movement, having hosted a TV workout show for more than 30 years. He’d also opened his own chain of spas, marketed workout equipment and continued preaching his passion of fitness into his golden years, joking in 2006: "I can't afford to die -- it would wreck my image."