Controversial Kids Lingerie Line Designer Shocked By Outrage
Posted on Aug 18, 2011 @ 01:30PM - 11 comments
By Leah Ornstein - Radar Style & Beauty Editor
After stirring up a media uproar for a provocative new lingerie line targeted at 4-to-12-year-olds and a racy advertising campaign to go along with it, Sophie Morin, the designer of French label Jours Apres Lunes, has released a statement exclusively to RadarOnline.com, expressing her shock over the controversy.
Several fashion industry experts and bloggers have blasted the the “loungerie” line, which markets bras, panties and loungewear to kids. The issue was brought to attention on Monday by Fashionista who noted: “What’s disturbing about Jours Apres Lunes is not just the fact that it’s lingerie for people who probably shouldn’t be old enough to even know what lingerie is, but the photographs on their website.”
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Morin is shocked over the controversy and believes that there is nothing scandalous about their product or their advertising campaign. She explains to Radar that the photos depict nothing more than children playing games and that none of them are wearing heels, nail polish or lipstick.
