Jours Apres Lunes

Controversial Kids Lingerie Line Designer Shocked By Outrage


Posted on Aug 18, 2011 @ 01:30PM - 11 comments

By Leah Ornstein - Radar Style & Beauty Editor

After stirring up a media uproar for a provocative new lingerie line targeted at 4-to-12-year-olds and a racy advertising campaign to go along with it, Sophie Morin, the designer of French label Jours Apres Lunes, has released a statement exclusively to RadarOnline.com, expressing her shock over the controversy. 

Several fashion industry experts and bloggers have blasted the the “loungerie” line, which markets bras, panties and loungewear to kids. The issue was brought to attention on Monday by Fashionista who noted: “What’s disturbing about Jours Apres Lunes is not just the fact that it’s lingerie for people who probably shouldn’t be old enough to even know what lingerie is, but the photographs on their website.”

PHOTOS: Meet Courtney Alexis Stodden

Morin is shocked over the controversy and believes that there is nothing scandalous about their product or their advertising campaign. She explains to Radar that the photos depict nothing more than children playing games and that none of them are wearing heels, nail polish or lipstick. 

After stirring up a media uproar for a provocative new lingerie line targeted at 4-to-12-year-olds and a racy advertising campaign to go along with it, Sophie Morin, the designer of French label Jours Apres Lunes, has released a statement exclusively to RadarOnline.com, expressing her shock over the controversy. 

Several fashion industry experts and bloggers have blasted the the “loungerie” line, which markets bras, panties and loungewear to kids. The issue was brought to attention on Monday by Fashionista who noted: “What’s disturbing about Jours Apres Lunes is not just the fact that it’s lingerie for people who probably shouldn’t be old enough to even know what lingerie is, but the photographs on their website.”

Read more
  • TAGS

New Children's Racy Lingerie Line Ad Campaign Sparks Controversy


Posted on Aug 17, 2011 @ 04:00PM - 15 comments

By Leah Ornstein - Radar Style & Beauty Editor

On the heels of the controversy surrounding the 10-year-old French model Thylane Loubry Blondeau, the French fashion industry has spawned even more concern due to a racy new lingerie line and advertising campaign, which is targeted at 4 to 12-year-olds.

French lingerie label Jours Apres Lunes recently launched their "loungerie" line of children's bras, panties and loungewear - splashing their website with shocking images of scantily clad little girls modeling the controversial collection.

In one of the images, a little girl dressed in a striped bra and panty set, plays with makeup in front of a mirror.  In another, a girl seductively lounges on a chaise, wearing a crop-top, panties and oversized sunglasses.

Read more
  • TAGS

Sample Header

The Daily Juice