Can a man modeling a push-up bra inspire ladies to buy lingerie?

Dutch department store Hema seems to think so!  The company has hired sexy dude-looks-like-a-lady model Andrej Pejic for their latest “mega push-up bra” advertising campaign – and RadarOnline.com has all the details.

“Did I ever think I had enough booty to advertise a push-up bra?  No.  but am I working it or what??,” the model posted on his Twitter account Tuesday.