Jersey Shore's DJ Pauly D had a creative way to bring business into the Lecca Lecca Gelato Café the cast is working at while shacking up in Miami's South Beach.

PHOTOS: Jersey Shore's Pauly D Uses His Abs To Bring In Business

The MTV star took off his shirt to lure in some attractive female customers, proudly showing off his toned (and tanned) abs.

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The Jersey Shore kids get down to work at Lecca-Lecca Gelato Café

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