WATCH: California Chap's Clever Commercial Conquers Customization Contest
Posted on Jul 02, 2009 @ 02:42PM - Add a comment

An innovative minute-long video entry netted California man Jared Cicon a cool $10,000 in a clever contest sponsored by Skinit.com, a business that provides consumer personalization for electronic devices.
"We challenged anyone with a creative bent to make a 60-second commercial they would want to see on TV," Paul Buss, CEO of Skinit.com said. "Jared’s spot ... definitely captured the spirit of Skinit, and made us laugh at the same time."
The video depicts the family man ripping through his family's belongings -- even the unmentionables -- for materials for which to customize his tech gadgets.







