Celebrity Endorsements

Whey To Go! Major Sports Stars Sign Endorsement Deal With Supplement Brand


Posted on Mar 22, 2012 @ 02:30PM - Add a comment

By Radar Staff

What do NFL New England Patriots tight end Rob Gronkowski, NBA Oklahoma City Thunder All-Star Russell Westbrook and MLB Miami Marlins outfielder Mike Stanton have in common?

Other than being top professional athletes, the trio recently signed on to represent Six Star Whey Protein Plus in a multi-year endorsement – and RadarOnline.com has the details  about the exciting announcement.

What do NFL New England Patriots tight end Rob Gronkowski, NBA Oklahoma City Thunder All-Star Russell Westbrook and MLB Miami Marlins outfielder Mike Stanton have in common?

Other than being top professional athletes, the trio recently signed on to represent Six Star Whey Protein Plus in a multi-year endorsement – and RadarOnline.com has the details  about the exciting announcement.

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Tiger Woods: 'Least Bankable Endorser,' Says New Study


Posted on Jan 15, 2011 @ 11:30AM - Add a comment

Tiger Woods may be one of the most famous people in the world but he's the greatest disappointment in celebrity product endorsements --- this, according to a recent study commissioned by the trade publication, Ad Age.

FIRST PHOTOS: Tiger Out Of Rehab

In the study which focuses on celebrity endorsements, Ad Age found that Tiger was the least effective endorser during 2010.

Tiger Woods may be one of the most famous people in the world but he's the greatest disappointment in celebrity product endorsements --- this, according to a recent study commissioned by the trade publication, Ad Age.

FIRST PHOTOS: Tiger Out Of Rehab

In the study which focuses on celebrity endorsements, Ad Age found that Tiger was the least effective endorser during 2010.

The study closely monitored the impact of all nationally televised ads for the better part of 2010 and discovered "from Tiger Woods to Donald Trump, we found that with rare exception, celebrity endorsements were largely ineffective and failed to yield the benefits popular wisdom promises."

PHOTOS: Sexy Photos Of Tiger’s Women

People are "more likely to be influenced by someone in their social network than a weak celebrity connection," the study contends.

As RadarOnline.com previously reported, on Jan 6 the shamed golfer lost his 13-year endorsement deal with Golf Digest. Prior to loosing that, Tiger was also dropped by Proctor & Gamble, a company for which he promoted Gillette razors and shaving products.

PHOTOS: Tiger Woods And Wife Elin Through The Years

Also out the door in 2010 -- along with his now ex-wife Elin Nordegren -- endorsement deals with Gatorade, GM and AT&T.

RELATED STORIES:

Tiger Woods Loses Magazine Deal

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EXCLUSIVE: Tiger Woods' Porn Star Finally Admits Sex Tape Is Fake

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Britney Spears, Clothing Designer?


Posted on Jun 29, 2010 @ 10:53AM - Add a comment
DNP Random Things

Britney Spears’ miraculous comeback from career suicide has included a hit album, sold out arenas and an endorsement deal with Candie’s, but the pop tartlet isn’t done yet! Britney has another title she would like to add to her ever growing resume: clothing designer.

PHOTOS: Britney for Candie’s Promotional Pics

On Thursday, Candie’s, which is owned by the Iconix Brand Group (the company behind Madonna’s D&G sunglasses deal) will unveil a limited edition, co-branded collection with the Womanizer, which will include Britney for Candie’s sportswear, handbags and jewelry, according to Women’s Wear Daily.

PHOTOS: Britney Hits Mexico With Her Beau

“I wanted to design clothes that I would wear and my fans would wear. That was the most important thing to me,” Spears dished to WWD. “I wanted to make both daytime casual looks and fun dresses to go out in at night. I met with the design team for Candie’s and Kohl’s, and we started making sketches and designed a line. I got to approve every single piece in the line. It was really a lot of fun.”

PHOTOS: Britney Shows Off Her Bikini Bod

Want to own a piece of Brit?  Her line will be available nationwide and will retail for $14 to $78.

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