Balloon Boy dad Richard Heene is hoping to get rich by selling $20.00 ‘Bear Scratchers’ – a back-scratching post created for humans, RadarOnline.com can reveal.

The infamous father – who was jailed for his part in the balloon prank – has been filming videos to promote the bizarre back scratching post, designed for people who want to scratch their itchy backs by rubbing up against a large piece of textured wood.

PHOTOS: Details Of Heene’s Jail House Home

Heene was released in March 2010 after being given a 90 day jail sentence and has been keeping a low profile ever since.

A friend told RadarOnline.com: “Richard has moved his family to Florida and he wants to get rich from his ‘Bear Scratcher’ device he plans to sell for $20.00.