Tiger Woods: 'Least Bankable Endorser,' Says New Study
Posted on Jan 15, 2011 @ 11:30AM - Add a comment
Tiger Woods may be one of the most famous people in the world but he's the greatest disappointment in celebrity product endorsements --- this, according to a recent study commissioned by the trade publication, Ad Age.
FIRST PHOTOS: Tiger Out Of Rehab
In the study which focuses on celebrity endorsements, Ad Age found that Tiger was the least effective endorser during 2010.
Tiger Woods Loses Magazine Deal
Posted on Jan 06, 2011 @ 08:31PM - 7 comments
More than a year after the Tiger Woods cheating scandal broke, RadarOnline.com has learned the shamed golf star has lost his 13-year endorsement deal with Golf Digest.
EXCLUSIVE: Jake Pavelka Holding Vienna's Cell Phone Number Hostage
Posted on Jul 21, 2010 @ 08:00AM - Add a comment
The icy relationship between reality television exes Jake Pavelka and Vienna Girardi is getting even chillier. RadarOnline.com has learned that the Bachelor star recently refused to give his ex-fiance control over the cell phone account he signed her up for – basically holding her phone number hostage!
New iPhone Coming This June???
Posted on Jun 01, 2010 @ 06:44PM - Add a comment
File this under “rumor” but there maybe a bit of fact in this story from Huffintgton Post about the rampant speculation that Apple will be unveiling the new generation iPhone at its Worldwide Developers Conference (WWDC) June 7-11. As you remember, that’s where Apple launched the new 3GS last year.
Why do we believe this rumor? For the simple reason that AT&T reportedly is limiting employee vacations between June 15 and July 15 due to “the iPhone launch.”
No word on how much the new one will cost, but certain outlets are already slashing prices on the “old” model. More news as we get it.
AT&T Drops Tiger Woods
Posted on Dec 31, 2009 @ 10:52AM - 17 comments
AT&T announced it is dropping Tiger Woods.
It's more fallout from the golfing great's cheating scandal, that has seen more than a dozen women linked to him romantically.
EXCLUSIVE: Tiger Mistress Has Had No Contact For “Quite Some Time”, Says Lawyer
AT&T announced Thursday that it is ending its sponsorship agreement. The company's logo appeared on Tiger's golf bag.
EXCLUSIVE: Tiger Woods Reps Fighting With Each Other Over How To Handle Scandal
Posted on Dec 12, 2009 @ 05:08PM - 26 comments
Tiger Woods’ representatives have been fighting with each other behind the scenes for weeks over how to handle his growing scandal, RadarOnline.com is reporting exclusively.
The fighting has raged as Tiger’s scandal mushroomed, leading to Tiger’s announcement Friday that he’s taking an indefinite break from golf.
RadarOnline.com has learned exclusively it was strongly suggested to Tiger’s people early in the scandal that they bring in a public relations crisis management team but the various factions couldn’t agree and it never happened.
PHOTOS: See Tiger’s Beautiful Wife in a bikini
His management team, his lawyers and close friends have disagreed about the correct approach to manage events as the scandal has grown. The result: “There’s been a lot of finger pointing in Tiger’s camp as things have gotten worse for him,” one person very familiar with the situation told RadarOnline.com exclusively.
Tiger’s various statements released on his Web site have done nothing to stem the onslaught of bad publicity.
Just a few weeks ago Team Tiger only had to deal with Rachel Uchitel, the golfer’s mistress of the past five years, whose relationship was exposed by the National Enquirer and Star magazine. Tiger’s people tried but failed to stop publication of the story detailing the affair.
EXCLUSIVE PHOTOS: Tiger Mistress Rachel Uchitel Topless
That story was so explosive it set into motion a chain of other events, including Tiger’s late-night one-car crash after arguing with his wife and more women coming forward to reveal affairs. As Tiger’s secret cheating life spilled into public, his reps were divided on how to handle it, leaving no one speaking for Tiger publicly.
EXCLUSIVE PHOTOS: Tiger Mistress Jaimee Grubbs in Tiny Bikini
“They’ve been completely ineffective in handling this scandal from a pr standpoint,” the source said. “It’s just gotten worse and worse.” Because the reps couldn’t agree on the right course of action, Tiger was given different advice by different people working for him. Sources familiar with the situation said Tiger is ultimately calling the shots but the lack of one clear recommendation on how to handle his public image at this time has led to chaos in Tiger’s camp.
PHOTOS: Tiger’s Beautiful Blonde Mistress Jamie Jungers In Bikini
A fortune in Tiger endorsements is at stake as the golfer and his team figure out how to handle his public image. AT&T told RadarOnline.com that it is “evaluating” its relationship with Tiger at this point and Gatorade pulled his Tiger Focus group and has not publicly committed to continue working with him.
HOT PHOTOS: All of Tiger’s Women!
Meanwhile Tiger has yet to hire a crisis pr firm and develop an overall strategy for dealing with his image and has only made contact with the public through statements released on his Web site.
Gillete Becomes 1st Major Sponsor To Phase Out Tiger Woods
Posted on Dec 11, 2009 @ 07:03PM - Add a comment
Gillette will phase Tiger Woods out of its advertisements while he takes time off to repair his personal life. "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," Gillette said Saturday. The announcement by the Procter & Gamble division marks the first major sponsor of the superstar athlete to distance itself from Woods.
Tiger Woods Announces Hiatus From Golf, Admits Cheating
The news comes a day after Woods announced an indefinite leave from golf and public life to repair his marriage. Woods has been embroiled in a public scandal for two weeks since a car accident exposed Woods' alleged marital infidelity.
EXCLUSIVE PHOTOS: Tiger Mistress Jaimee Grubbs in Tiny Bikini
Woods is the pitchman for brands ranging from AT&T to Accenture to Nike.
EXCLUSIVE PHOTOS: Tiger Mistress Rachel Uchitel Topless
Nike, which built its $650 million golf business around Woods, said late Friday it supports his decision. AT&T said it is evaluating its relationship with Woods.
PHOTOS: See Tiger’s Beautiful Wife in a bikini
Woods will be phased out from Gillette's television and print advertising, and from public appearances.
EXCLUSIVE: AT&T Reconsidering Relationship With Tiger Woods
Posted on Dec 11, 2009 @ 10:53AM - 17 comments
The fallout from Tiger Woods’ extramarital affairs continues. Shortly after he announced on Friday that he is taking a hiatus from golf, AT&T, one of his major sponsors, released a statement to RadarOnline.com saying they are currently reevaluating their relationship with the pro.
Tiger Woods Announces Hiatus From Golf, Admits Cheating
"We support Tiger's decision and our thoughts will be with him and his family,” the statement read. “We are presently evaluating our ongoing relationship with him."
PHOTOS: Sexy Pics of All of Tiger’s Women
With Tiger literally out of the game, will his endorsements stick around? Gatorade, another one of Woods’ high profile supporters, downplayed dropping his drink by explaining that it was a long-decided strategic move to make way for other products. However, the company has not yet issued a public statement regarding any continued relationship with Woods.
PHOTOS: See Tiger’s Beautiful Wife in a Bikini
Swiss watchmaker Tag Heuer, who recently pulled their Australian advertisements highlighting the golfer, echoed Gatorade’s explanation saying the move had nothing to do with the current scandals.
EXCLUSIVE PHOTOS: Tiger Mistress Rachel Uchitel Topless
"We change our campaigns probably four or five times per annum," Tag Heuer general manager Philip Richards said.
