UPDATE: The Arkansas supermarket has reversed its decision Wednesday to hide a magazine cover showing Elton John and his same-sex partner David Furnish holding their new baby.

Harps Food Stores President Kim Eskew released this statement: "When we began receiving complaints at our corporate office, we reviewed the magazine in question, removed the shield and are selling the magazine in all our locations today without any cover," Eskew said Wednesday. "Our true intention is not to offend anyone in our stores and this incident happened at just one of our 65 locations, which, when brought to our attention, we reversed."

A small supermarket in Arkansas has become the center of a media firestorm after they censored an US Weekly cover with Elton John and his partner David Furnish cradling their newly adopted son Zachary.

Local shopper at Harps Supermarket in Mountain Home, Jennifer Huddleston, took an image of the magazine which was covered with a placard reading: “Family Shield: To protect young Harps shoppers.”

When she Tweeted about the disclaimer, which is normally used to cover pornographic magazines, the Internet started buzzing about the story originating from the deeply religious town.

The censored cover can be seen here.

“This was taken at my local grocery store. I was shocked and horrified. Can you help bring attention to this,” Huddlestone tweeted.